The Straw Hat Pizza Cooperative has won the 2003 Telly Award for its “Lounge Lizard” television commercial. The Telly Awards were founded in 1980 to showcase and give recognition to outstanding non-network and cable commercials. With winning entries judged against a high standard of excellence, the Telly has become one of the most sought-after awards in the television commercial, video, and film industries.
The Telly Awards recognized Straw Hat’s “Lounge Lizard” entry for its light-hearted humor, creativity, and eye-catching quick pace. One in a string of television spots produced by Next Marketing & Beard Boy Productions, the commercial pokes fun at imposters and humorously highlights the regional pizza chain’s quality product and California pedigree.
Here is the commercial:
“We’re very honored to receive the Telly Award and all the positive attention” said Kevyn Johnston, president of Next Marketing, “Straw Hat Pizza is a unique and fun place, and we are pleased that that message came across in the ads. They were as fun to make as they are to watch.”
Joshua V. Richman, president and CEO of Straw Hat Pizza, said that the campaign had been very successful in building awareness of the forty four-year-old family dining concept. “We take pride in our marketing program, and we are delighted that we’ve been recognized by the industry in this way,” said Richman.
The spots are currently airing on broadcast stations and cable systems throughout California and Nevada.
[SHCC licenses members to operate nearly 50 Straw Hat Pizza locations in California & Nevada. The “Cooperative” is solely directed by its membership owners and has been called “the un-franchise, franchise.” It provides the benefits of a franchise system, however, the Cooperative’s individual owners enjoy greater control, and corporate overhead is kept to a minimum, (about 1/3rd of the average franchise fee.)]
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