Tuesday, December 14, 2010

Nation's Restaurant News Article

Straw Hat's new look

December 10, 2010 By Ron Ruggless

Straw Hat Restaurants Inc., a 65-unit pizza chain, is showcasing a new design at a franchised unit that opened Thursday in Flower Mound, Texas.

The Texas unit covers 3,900 square feet and features two wall murals that depict the 51-year-old pizza brand’s history and its California heritage. It also features a bar area, private dining for 40, video games, a 42-item salad bar, pizza lunch buffet and televisions in booths.

Straw Hat officials said the new look design will be featured in future stores.

Vic Patel, franchise owner of the new Straw Hat Pizza in Flower Mound, said, “Our location is the first in Texas and boasts the newest look and, of course, the famous pizza.”

Earlier this year, Straw Hat unveiled a new frozen-yogurt concept called Tower 27, which is designed to be co-branded with the chain's pizza restaurants.

In addition to its first unit in Texas, Straw Hat has locations in Arkansas, California, Montana, Nevada, New Jersey and Oregon. It has scheduled openings in Arizona and Florida as well.

Contact Ron Ruggless at rruggles@nrn.com

Read more: http://www.nrn.com/article/slide-show-straw-hats-new-look?ad=news#ixzz187CL7sha

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