Saturday, November 5, 2011

FRANCHISING TODAY: "50 Top Franchises For Minorities" In 2011

Straw Hat Pizza does it again.
Check out the article in the USAToday's "Franchising Today"  at this link.

Click on the image below to view


Tuesday, November 1, 2011

"Straw Hat Pizza" On The Cutting Edge (Sunbelt Foodservice - A Shelby Report)

Check out the "Cover Story" from Sunbelt Foodservice Magazine's November 2011 edition about Straw Hat Pizza! (article below, click on image to view larger version)


Cover

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Wednesday, July 13, 2011

Straw Hat Pizza announces "Gluten-Free" pizza dough

Participating locations of Straw Hat Pizza are now offering Gluten Free pizza dough.


For a complete list of stores offering gluten free dough may be found at http://strawhatpizza.com/menu/gluten-free/.

Friday, July 1, 2011

Straw Hat goes for bigger slice of family market

Check out the article in the San Francisco Business Times at this link or view the article below:

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Chain Innovators: Straw Hat Pizza

Check out the article in Food Service Equipment & Supplies at this link or view the article below:


Thursday, May 19, 2011

STILL DELIVERING: STRAW HAT PIZZA FRANCHISEES ARE KEEPING THE CALIFORNIA BRAND GROWING

"Retailing Today" Section
STILL DELIVERING: STRAW HAT PIZZA FRANCHISEES ARE KEEPING THE CALIFORNIA BRAND GROWING
By Maura K. Ammenheuser
May 2011

NEW MENUS, NEW DECOR and new restaurants - these may be Straw Hat Pizza's very best toppings yet. The San Ramon, Calif.-based company, which has served up "California" pizza (billed as light and fresh, with a crispy crust) since 1959, is in expansion mode. The expansion may seem somewhat phoenixlike, given that the company's corporate-owned stores disappeared into Pizza Hut in a 1987 acquisition. Straw Hat's franchisees, however, would not sell, choosing to keep the brand. In 2008 they hired Jonathan Fornaci to expand the business nationally, as president of Straw Hat Cooperative Corp. Fornaci is doing just that. The company went from 45 franchises in 2008 to 81 as of mid-March and has pushed beyond California into nine more states. Fornaci says he hopes to have 106 restaurants by year-end and as many as 225 by late 2012.

The expansion is fueled partly by landlords' willingness to pay the buildout costs and partly by the chain's own willingness to lower franchisee costs from about $350,000 a few years ago to $150,000. Straw Hat likes big shopping centers and open-air centers, and it prefers perimeter or end-cap spots rather than being buried inside an enclosed mall, like a food court tenant would be, Fornaci says.

Pizza still accounts for 72 percent of sales, though Straw Hat has also been offering stuffed sandwiches and other fare for years. And beginning with its first Texas restaurant, which opened in December at The Pines of Flower Mound, Straw Hat introduced an even broader menu that includes grilled items such as burgers and allows for such toppings as grilled shrimp. Straw Hat also has a self-serve frozen-yogurt shop it calls Tower 27, for the logo of a lifeguard towern surrounded by 27 yogurt toppings, operating next to the main restaurants. These yogurt bars are inexpensive to operate and bring in traffic in the afternoons, before the dinnertime pizza orders start cranking up, Fornaci says.

Such menu diversification is not without risks, sources say. "You lose some of the brand clarity when you expand the menu," said Darren Tristano, executive vice president of Technomic, a Chicago research and consulting firm that ranks U.S. food chains by sales. "But demand is demand." If sandwiches and wings sell, a pizza chain is smart to offer them, but pizza, especially cheap pizza, is good money now, he says. Domino's revenues rose 12 percent year on year for 2010. So Straw Hat should watch prices, but "chains looking to go from regional to national have a big opportunity," Tristano said.

The combination of a diverse menu with family entertainment can be effective, says T ristano, and few pizza chains offer that. Straw Hat serves wine and beer and has private party rooms. The restaurant rL'Clesign includes TV screens in the booths, equipped to accept memory cards from home-video cameras for viewings of family. recorded Little League games and the like. Straw Hat appears to be affordable enough, and the children can be entertained while their parents enjoy some wine. "Four people can get appetizers, pizza and drinks for $25," said Fomaci. "Weekends we have the Wii hooked up to the TVs."

In many markets Straw Hat must contend with Domino's, Papa John's and Pizza Hut, plus numerous regional players and countless mom-and-pop takeout joints. But you can't take a Little League team to Papa John's after the game, given that chain's takeout emphasis, and few mom-and-pop zerias have party rooms.

As for quality in the ingredients, says Fomaci, Straw Hat makes its tomato sauce in-house from California tomatoes. Wheat for pizza dough comes from farms that grow it exclusively for Straw Hat, and the cheese comes from California cows. Ingredients, save those for the salad bar, are distributed to all the franchises so that the quality might be uniform across the chain. These innovations and distinctions are yielding strong sales: Revenue reached $55.4 million last year, up from $43.8 million the year before.

Straw Hat is building a restaurant at Shiloh Crossing Shopping Center, in Billings, Mont. "The franchisee is extremely well qualified," said Steve Corning, president of the center's landlord, Corning Cos. "Also, their format and price point work well with our market."

A pizza or Italian restaurant was needed at Pines of Flower Mound, says Bill Hanks, CEO of Rosebriar Holdings, which owns Pines of Flower Mound. "This added to the mix," Hanks said. "The [franchisee] is well capitalized"

The economy being what it is now, Fornaci says he is glad that Straw Hat is a family destination first and a pizza joint second. After all, he said, "people will give up a new car, but they won't tell the kids: 'No pizza after Little League.' "

For leasing, contact David Rock, head of real estate, at (650) 566·2202.

View the article below:

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For more information please visit: strawhatpizza.com/contactus and please follow us on Facebook & Twitter @StrawHatPizza.

Monday, May 16, 2011

DID YOU KNOW?

The fresh vegetables used to make all Straw Hat Pizza menu items are purchased from within 150 miles of each location where possible?

Check out more infomation about Straw Hat Pizza at this link:

Wednesday, May 11, 2011

Job-Seekers Make The ‘Connection’

Fill out an application, dress appropriately and know the job you’re applying for.

View the original article by clicking here.

Thursday, April 28, 2011

STRAW HAT PIZZA TO HONOR HEROES DURING MAY

Popular Pizza Brand to Honor Our Heroes: Military Personnel, Police Officers, Fire Fighters & Emergency Medical Technicians to Receive 25% off Meal Everyday in May.

Straw Hat Pizza, the original California Pizza since 1959, is proud to announce it will celebrate “Honor Our Heroes Month” during the month of May to serve as a reminder of Memorial Day and provides appreciation and recognition to members of the Armed Forces, Law Enforcement, Fire Fighters, Emergency Medical Technicians and Paramedics who will receive 25% off their entire purchase (excluding lunch buffet, alcohol & delivery) everyday during the month long event beginning on Sunday, May 1st and continuing through Tuesday, May 31st.

“A big part of our history and philosophy at Straw Hat Pizza is being part of the communities in which we serve,” said Jonathan Fornaci, president of the fifty-two year old pizza chain. “Honoring local heroes is Straw Hat’s way of thanking these men and women who do amazing things every day and we dedicate the month of May for well deserved recognition to these people in our neighborhoods we consider heroes.”

Straw Hat Pizza has a long track record of community relations and donating. Pizza tours and fundraisers have been part of the 52 year old pizza brand through the years providing both fun and educational experiences and of course pizza eating!

Besides community relations and their great food and service, Straw Hat Pizza has been making waves and fresh genuine California pizza since 1959. Using California vine-ripened tomatoes and local produce, hand-shredded cheeses and dough fresh rolled daily, their pizza is fresh and delicious. With a menu of Gourmet Masters Pizzas, Hot Hat™ Stuffed Sandwiches, and a forty-plus item garden fresh salad bar, guests have been enjoying the food as well as the family-friendly atmosphere for more than five decades. Today, fifty-two years later, Straw Hat Pizza is still making waves and Genuine California Pizza with the freshest ingredients. It’s not a trend; it’s a history as genuine as their California pizza.

Today, Straw Hat Pizza is growing with new franchise locations opening in Arkansas, California, Montana, Illinois, Florida, New Jersey, and Texas. Growth plans to reach 150 locations within two years. For more information please visit: strawhatpizza.com and please follow us on Facebook & Twitter @StrawHatPizza.

Tuesday, April 26, 2011

New Sacramento Watt Ave Location Opens!

The latest Straw Hat Pizza restaurant opened on Monday April 25, 2011 in Sacramento:

3327 North Watt Avenue
Sacramento, CA 95821
(916) 487-2000
(In the Grocery Outlet Shopping Center)

Specials include:

  • Half Price Tuesdays (for Med or larger pizzas)

  • $8.99 15" Large 1-Topping Pizzas

  • $11.99 18" King size 1-Topping Pizzas

Visit the web page at this link: strawhatpizza.com/watt




Thursday, April 21, 2011

Friday, April 8, 2011

Special Of The Week (April 8 - 14, 2011)




OUT OF THIS WORLD SPECIAL!

Purchase any 12" Medium, 15" Large or 18" King size Pizza and get the second Pizza half off! (of equal or lesser value)

Valid Fri - Thurs April 8 - 14, 2011

Coupon Code: BOGO50

At participating locations. Dine in and take out only. Not valid with other offers or discounts. Tax not included. See store for complete details. Must present coupon when ordering. Some locations serve a 14" Large pizza.

Friday, April 1, 2011

Straw Hat Pizza ranks in top 500 Franchises with Social Media Savvy

Straw Hat Pizza, the original 'California Pizza' since 1959, announced it has earned the 185th spot on the "2011 Franchises in Social Media Ranking: Franchises on Facebook" by franchisehelp.com. According to the ranking, Straw Hat Pizza is named as one of the top 500 companies which are considered "Social Media Savvy." The ranking analyzes the social media savvy of franchisors according to the footprint they have achieved across the major social media channels.

As part of the criteria to be included in the Facebook 500, companies must not only have a significant number of Facebook "Fans," but cannot be listed without having received the distinction of making the Entrepreneur Magazine rankings for 2011. Major Pizza competitors were not listed because of this fact.

"Our Straw Hat Pizza franchisees who take seriously their customers' expectations and who strive to maximize their investment in the brand, believe that social media outreach is absolutely an essential marketing and promotions activity," said Jonathan Fornaci, president, Straw Hat Pizza. "We are proud to be in the top ranking and thank our fans!"

The social media ranking, meant to be a study of franchisors' effectiveness on social media, not the capabilities of individual franchisees, is based on the top 500 franchisors according to their total number of "Facebook Likes."

Straw Hat Pizza has been making waves and fresh genuine California pizza since 1959. Using California vine-ripened tomatoes and local produce, hand-shredded cheeses and dough fresh rolled daily, their pizza is fresh and delicious. With a menu of Gourmet Masters Pizzas, Hot Hat™ Stuffed Sandwiches, and a forty-plus item garden fresh salad bar, guests have been enjoying the food as well as the family-friendly atmosphere for more than five decades. Today, fifty-plus years later, Straw Hat Pizza is still making waves and Genuine California Pizza with the freshest ingredients. It's not a trend; it's a history as genuine as their California pizza.

Besides great pizza the fifty two year old company is growing with new locations opening in Arkansas, Arizona, Florida, New Jersey, and California. Growth plans are to reach 150 locations within two years. For more information please visit: strawhatpizza.com and please follow us on Facebook & Twitter @StrawHatPizza.

Wednesday, March 30, 2011

FACEBOOK 500 Names Straw Hat Pizza as "Social Media Savvy!"

Straw Hat Pizza is proud to announce that it has made the 2011 FACEBOOK 500!

In the "2011 Franchises in Social Media Ranking: Franchises on Facebook" article found at this link, Straw Hat Pizza is named as one of the top 500 companies which are considered "Social Media Savvy."

As part of the criteria to be included in the FACEBOOK 500, companies must not only have a significant number of Facebook "Fans," but cannot be listed without having received the distintion of making the Entrepreneur rankings for 2011. Major Pizza competitors were not listed because of this fact.

Show your loyalty by clicking like below and sharing your feelings with family and friends alike.



Straw Hat Pizza in Alameda, CA opens!

We are happy to announce that the newest Straw Hat Pizza is now open in Alameda, CA!

You can visit the official web page at this link (strawhatpizza.com/alameda).

Check out the images below:





Wednesday, March 23, 2011

STRAW HAT PIZZA NOW OPEN IN SAN JOSE, CA

Known for its Genuine California Pizza, Straw Hat Pizza at The Plant will Celebrate its Grand Opening with FREE PIZZA DAY March 24th

Straw Hat Pizza, the original ‘California Pizza’ since 1959, announced it has opened its 82nd location and newest restaurant in San Jose, California in The Plant shopping center at 81 Curtner Avenue on Monday, March 14th, 2011. The grand opening celebration for the whole community FREE PIZZA DAY will be held Thursday, March 24th from 11:00 a.m. – 7:00 p.m. with free personal-sized pizza (one per customer) given away and guests may enter to win Free Pizza for a year which will be given to one lucky winner.


“We hope the whole community comes out to enjoy our Free Pizza Day and taste why Straw Hat Pizza has been around for more than 50 years,” said Sanjay Agarwal, franchise owner Straw Hat Pizza San Jose. “Our location is the first in San Jose and boasts the newest look and of course the famous pizza,” he said.

The new Straw Hat Pizza is 3000 square feet with two colorful wall murals depicting the 50 year old pizza brand’s history and its California heritage. Other standout features include a beer and wine sit down bar area, a video game room, 2 HD TVs, a 42 item salad bar and a pizza lunch buffet.

The new location will be managed by local resident and franchisee, Paula Agarwal and will offer delivery and online ordering at www.strawhatpizza.com. The new restaurant can be reached by calling 408-295-1970 and is located at 81 Curtner Avenue, San Jose, CA 95125. Store hours will be 11:00 a.m. – 9:00 p.m. Sunday – Thursday, Friday and Saturdays 11:00 a.m. – 10:00 p.m.

Straw Hat Pizza has been making waves and fresh genuine California pizza since 1959. Using California vine-ripened tomatoes and local produce, hand-shredded cheeses and dough fresh rolled daily, their pizza is fresh and delicious. With a menu of Gourmet Masters Pizzas, Hot Hat™ Stuffed Sandwiches, and a forty-plus item garden fresh salad bar, guests have been enjoying the food as well as the family-friendly atmosphere for more than five decades. Today, fifty-plus years later, Straw Hat Pizza is still making waves and Genuine California Pizza with the freshest ingredients. It’s not a trend; it’s a history as genuine as their California pizza.

Besides the new San Jose location, the fifty one year old company is growing with new locations opening in Arkansas, Arizona, Florida, New Jersey, and Alameda and Chatsworth, California. Growth plans to reach 150 locations within two years. For more information please visit: strawhatpizza.com and please follow us on Facebook & Twitter @StrawHatPizza.

Friday, March 18, 2011

FREE Pizza!

Register to win a FREE pizza for an entire year at the grand opening of the San Jose, CA Straw Hat Pizza between Thursday and Sunday March 24-27, 2011. See store for complete details.




Grand Opening Special









Wednesday, March 9, 2011

San Jose, CA Straw Hat Pizza Grand Opening!


Free Pizza!


San Jose, CA Straw Hat Pizza Grand Opening!


The latest in a string of Straw Hat Pizza restaurants opening is taking place in San Jose, CA on Monday March 14, 2011.


Specials for opening week include a FREE* Individual size 7" 6-Cheese and/or Pepperoni Pizza for every visitor on Thursday March 24th (see image above).


Another special for the grand opening week is a 15" Large 1-Topping Pizza for only $8.99 (normally $15.99) which is valid Fri-Sun March 25-27, 2011 (see image below).


We invite you to share in the festivities, free food and other specials by visiting the new Straw Hat Pizza located at:


81 Curtner Avenue
San Jose, CA 95125
(408) 295-1970


...or check out the website at strawhatpizza.com/sanjose






Wednesday, March 2, 2011

NEW Straw Hat Pizza Opening In San Jose, CA in Early March!

The San Jose, CA area is about to experience the joy associated with eating "Genuine California Pizza" with the grand opening of the newest Straw Hat Pizza!

Located at 81 Curtner Avenue San Jose, CA 95125 (408) 295-1970, Straw Hat Pizza is perfect for large groups, watching that special game, birthday parties and other special events.

Kids can have a great time with the video game area.

Check out the official San Jose, CA Straw Hat Pizza web page here.

Sign up for occasional specials via email here.

Make it point to check out the latest restaurant in the San Jose area today.





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Wednesday, February 9, 2011

"Santa Maria Sees The Light"

See the original article at this link: "Santa Maria Sees The Light"

Valentine's Day Cards




Give the gift of great food to a loved one with Straw Hat Pizza's Valentine's Day card granting the one you favor a FREE Individual "Heart-Shaped" 1-topping Pizza.

Purchase one today for ONLY $1 or 6 for $5.

They are sure to please.

Contact your local Straw Hat Pizza for complete details.

Valentine's Day Cards


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Tuesday, February 8, 2011

STRAW HAT PIZZA DONATES 450,000 PIZZAS FOR VALENTINE’S DAY

Elementary School Teachers to Share the Love and Valentine’s Day Cards Good for a Heart-shaped Personal Pizza with Nearly Half a Million Students.

Straw Hat Pizza, the original California Pizza since 1959, shared their love today as they donated nearly half a million (450,000) Valentine’s Day cards, for the fourth year in a row, to elementary school teachers to give students and offers a complimentary heart-shaped personal pizza from the popular pizza chain.

Straw Hat Pizza hand delivers colorful Valentine’s Day cards (approximately 300 per school), to elementary schools within a 3-mile radius of all 72 Straw Hat Pizza locations (for students 13 years old or under) each February. “The fun valentine cards are intended for teachers to share the love with their students and reward positive behavior and achievements,” said Jonathan Fornaci, president, Straw Hat Pizza.

Straw Hat Pizza has a long track record of community relations along with donating Valentine’s Day cards to area elementary schools each February. Pizza tours and fundraisers for kids and families have been part of the 51 year old pizza brand through the years providing both fun and educational experiences and of course pizza eating!

Besides community relations and great service, Straw Hat Pizza has been making waves and fresh genuine California pizza since 1959. Using California vine-ripened tomatoes and local produce, hand-shredded cheeses and dough fresh rolled daily, their pizza is second to none. With Gourmet Masters Pizzas, Hot Hat Stuffed Sandwiches, and a garden fresh Salad Bar, guests have been enjoying the food as well as the family-friendly atmosphere for more than five decades. Today, 51 years later, Straw Hat Pizza is still making waves and Genuine California Pizza with the freshest ingredients. It’s not a trend, it’s a history as genuine as our California pizza.

Straw Hat Pizza has opened several new California locations in recent months in San Ramon, Fairfield, Fresno, and Apple Valley. Besides the new California locations, the 51 year old company is growing with new locations opening in Arkansas, Florida, Illinois, Montana, New Jersey, New York and Texas. Growth plans to reach 150 locations within two years. For more information please visit: strawhatpizza.com and please follow us on Facebook & Twitter @StrawHatPizza.

Friday, January 28, 2011

FREE* 6pc Chicken Wings!

Get a FREE 6pc Chicken Wing appetizer when you purchase any 15" Large Pizza at regular price!

Valid Friday January 28th through February 3rd, 2011.

At participating locations.
Must present coupon upon ordering.
Not valid with other offers or discounts.
Some locations serve 14" Large Pizzas.
Dine-in and take-out only.
See store for details.
Tax not included.

Thursday, January 20, 2011

PizzaMarketPlace.com - "Straw Hat Spreads Its Wings"

For more than 50 years, Straw Hat Pizza has touted its California roots, rolling the Golden State theme into its d├ęcor, its marketing campaigns and even its ingredients – pizzas are made with a blend of six naturally-aged cheeses from the state, while the sauce is made from valley tomatoes within a three-day ripeness window.

The company subscribes to strong traditions, to be sure, but within the past couple of years, the chain has made “substantial changes,” according to Jonathan Fornaci, president of Straw Hat Pizza. Those changes encompass a broader market reach, an in-store redesign and a menu overhaul.

Although founded in 1959, Straw Hat just recently ventured outside of its California comfort zone. Straw Hat now includes about 90 locations throughout Arkansas, Arizona, Florida, New Jersey and Texas, where the company opened its first unit in December.

Interior redesign

The Texas opening in Flower Mound unveiled Straw Hat’s new look, with two colorful wall murals, as well as a sit-down bar area, a private 40-person party room, game room and six high-definition TVs.

“We are expanding rapidly and I believe that expansion and design go hand in hand. You want a fresh look and feel to the brand if you’re adding to it,” Fornaci said. “The old design featured a lot of blues, which was wonderful but we didn’t feel it was sophisticated.”

The company has switched over to earthy tones, which presents a comfortable aesthetic. Additionally, leather booths boast individual televisions for a personalized experience, and every store has wireless Internet availability.

Wall murals line the walls, depicting the brand’s history and California heritage, with iconic images of beaches, surfing, Hollywood-esque motifs, and depictions of fresh, local produce used by the chain.

Additionally, the game room is now enclosed, so noise from an event or birthday party won’t trickle into the main dining area. New games have been installed – both redemption and video – with prizes available. And, to further appeal to a family demographic, each booth features its own television set up for camcorder and camera SD memory cards.

“We want the entire little league team and their parents to come out after a game and to have everyone be comfortable. We have not only great quality food, but also a large sense of entertainment. The kids love it because of the game room, and the parents love it because there is also a separate sports bar area,” Fornaci said. “Or, if it’s just a family dining out, the parents can put on Nickelodeon for their kids, while mom and dad can have an actual conversation. If you go to another casual dining restaurant, it’s just not that conducive for these types of opportunities.”

Additionally, Straw Hat restaurants now all feature digital menu boards using Four Winds software. All of the Straw Hat units are being updated, including legacy stores, within the next two years.

Menu upgrade

Also experiencing a makeover is Straw Hat’s menu. About six months ago, the chain offered pizza, pasta, its signature Hot Hats (calzones), salads and appetizers. Everything was cooked in the pizza oven. Those offerings, however, have since expanded significantly thanks in large part to a new piece of equipment.

“We added a grill top, which was huge. Now we can fancy up our pasta dishes a bit and offer much more. Before we had a basic sandwich, but now we have a chipotle chicken sandwich. We have meatballs, a full line of burgers, pulled pork, chicken quesadillas, green bean crispy crispers and specials every single day,” Fornaci said. “It’s really amazing how much of a difference this one component makes to our company. It’s very exciting.”

More variety doesn’t mean Straw Hat has shifted the spotlight away from its staples. Straw Hat will still be anchored by its pizza options – from lemon pepper chicken to Greek master to Pizza Mexicali – and its high-selling hot chicken wings, which now come with a choice of 10 sauces.

“We are sticking to our standards; keeping our traditional recipes. All we’ve done is taken the core values and food and expanded it. Not everyone wants pasta or pizza everyday, so this is a way for us to appeal to more people more often,” Fornaci said.

Also in keeping with tradition, ingredients remain local, including the sauce made with Central California Valley tomatoes. Straw Hat takes three days out of the year to pick and sort its tomatoes and make its sauce from scratch. The process has been in place since the company’s inception and entails a big risk.

“We get one shot a year. If the batch quantity is miscounted for the year, then we’re in trouble. Needless to say we always overshoot the amount,” Fornaci said. “This is a way to get that quality component that makes a difference in our product and that we simply won’t compromise. We control our entire supply chain and were using local sources before it was cool.”

The company’s wheat supply comes from dedicated fields in Idaho, for example, and is grown in volcanic soil. Its policy is to use ingredients within a 150-mile radius. Admittedly, that yields a slightly higher price point, but Fornaci insists the quality is well worth it.

“The price is still reasonable, and you get the variety, too. A family of four can order a salad and a pizza for $25. Having that enhanced menu allows us to appeal to families that have different tastes or cravings on any given night,” Fornaci said.

Continued expansion

With momentum from these fundamental changes, the company plans to reach 150 total locations within the next two years and 250 locations within five years.

In reaching this goal, the 100-percent franchised Straw Hat is offering plenty of ownership incentives. Dubbed the Straw Hat Cooperative Corporation, franchise owners are all shareholders in the cooperation. Members pay royalties -- estimated to be one-third less than a typical franchise -- to the cooperative and, in return, receive marketing materials, deals with suppliers, and ingredients and packaging manufactured by the cooperative.

Each owner also has a vote on company matters, including the selection of board members, a practice that earned Straw Hat Pizza the seal of Fair Franchising by the American Association Franchisees and Dealers.

“We pride ourselves on a full turnkey support system for our franchisees. We send teams into new units for weeks for support and training, and we hold open field support sessions after that. We give them freedom to spend their allotted marketing money how they want, so if they think print is better than TV, that’s their choice. They know their local market better than anyone else,” Fornaci said. “The trust we have in our franchisees is going to be a big factor in our success moving forward as we continue to expand.”

View the original article here.

Monday, January 17, 2011

Weekly Special (Jan. 14 - 20, 2011)




Mega Medium Pizza Deal!
$5 One Topping Medium Pizza with the purchase of two drinks.
Valid Friday January 14 thru Thursday January 20, 2011.
Dine-in or take-out only. At participating locations. Not valid with other offers or discounts. Present coupon upon ordering. Tax not included.

New Frozen Yogurt Brand

Straw Hat Pizza is opening a new brand of frozen yogurt. In our quest to establish the brand, we're considering the following names for the new brand.

Which of the names listed below do you think we should use for the new brand?
  • Straw-Berri Yogurt
  • CALI FRO YO
  • Yogurt Company 27

Your thoughts are appreciated.

Monday, January 3, 2011

STRAW HAT PIZZA CONTINUES RAPID GROWTH IN CALIFORNIA

California locations Alameda, Chatsworth, Livermore, Sacramento, San Jose, San Pablo and Vallejo Set to Open in Early 2011.

Straw Hat Pizza, the original California Pizza since 1959, announced plans to open several new franchised locations in California in the first quarter of 2011. Alameda, Chatsworth, Livermore, Sacramento, San Jose, San Pablo and Vallejo will each boast a new Straw Hat Pizza restaurant in early 2011.

The seven new locations opening in the coming months include: Alameda Straw Hat Pizza will open at 901 Marina Village Parkway and operated by franchisees Varun and Mitul Limbachiya. Gary and Harminder Toor will open in Chatsworth at 21515 Devonshire Street, and Prem Dhoot, franchisee who recently opened Straw Hat Pizza Walnut Creek will open a new location in Livermore. Straw Hat Pizza’s corporate location will open at 3327 Watt Avenue in Sacramento, and franchisee, Sanjay Agarwal will open Straw Hat Pizza at 81 Curtner Avenue in San Jose. Franchisees Raj and Pradeep Pal will open and operate the San Pablo Straw Hat Pizza restaurant at 2300 El Portal Drive, and franchisee Navin Patel will operate the Vallejo Straw Hat Pizza at 3780 Sonoma Blvd.

“We are excited about the rapid growth of our fifty year old Straw Hat Pizza brand,” said Jonathan Fornaci, president Straw Hat Pizza. “Our new locations will feature the newest look and we are thrilled to debut the new generation of Straw Hat in several markets,” he said. The new Straw Hat Pizza’s will each feature colorful wall murals depicting the 50 year old pizza brand’s history and its California heritage.

Straw Hat Pizza has been making waves and fresh genuine California pizza since 1959. With a layered, crispy crust, the freshest toppings, zesty sauce made from fresh tomatoes, and their own blend of six California naturally aged cheeses, it tastes just like those served along California’s sunny coastline. For more than 50 years Straw Hat has used only fresh local ingredients. It’s not a trend; it’s a history as genuine as their California pizza.

Straw Hat Pizza has opened several new California locations in recent months in Walnut Creek, Fairfield, Fresno, and Apple Valley. Besides the new California locations, the fifty one year old company is growing with new locations opening in Arkansas, Florida, Illinois, Montana, New Jersey, New York and Texas. Growth plans to reach 150 locations within two years. For more information please visit: strawhatpizza.com/contactus and please follow us on Facebook & Twitter @StrawHatPizza.